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27/09/2009

IDOLE D ARMANI

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Giorgio Armani will launch Idole d’Armani in September. The new perfume for women is meant as a “a real tribute to femininity, a big thank you to all the women who have inspired [Armani] over the years”.


Idole d’Armani is a spicy floral developed by perfumer Bruno Jovanovic, and features notes of clementine, pear, ginger, davana, saffron, jasmine, loukoum rose, patchouli and vetiver


Giorgio Armani's tribute to femininity - a big thank you to all the women who have inspired him over the years. A spicy floral fragrance with notes of clementine, pear, ginger, davana, saffron, jasmine, loukoum rose, patchouli and vetiver. A warm, sophisticated and elegant fragrance.


According to reuters, Italian fashion designer Giorgio Armani will unveil his new signature women’s fragrance Idole d’Armani next month.The new fragrance will be presented during Haute Couture week in Paris.


Armani wanted to create an ode to the women who have influenced his life. The perfume is described as spicy floral scent, which contains Sicilian clementine, juicy pear, ginger, Indian davan, saffron, Egyptian Jasmine, and loukoum rose.
Idole d’Armani will be available in stores worldwide in September. Actress Kasia Smutniak will be the face of the ad campaign.

Giorgio Armani Idole d’Armani Eau de Parfum: The new perfume for women is meant as a “a real tribute to femininity, a big thank you to all the women who have inspired Armani over the years

Despite the Armani website’s cheesy description, Idole is built on a foundation that smells Armani perfect: smooth but not boring; elegant but not featureless; comforting but not foody. It’s an intriguing mix of snuffed-out beeswax taper with saffron, the barest breath of patchouli, and the hot smell of burnt wick. But, smeared all over this lovely base is cheap smelling, loud, sticky pear.

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